Upcycling Hinoki from Jeju

Embarking on a journey to sustain healthy living,
we set out to discover trusted natural ingredients that echo the rhythms of nature itself.

Our quest led us to the pristine forests of Ara-dong in Jeju,
where the Hinoki cypress thrives solely on the forces of nature,
untouched by human interference. Explore the extraction process of our core ingredient,
Hinoki Cypress Extract, meticulously carried out from harvesting to production, right here in Jeju.

01

Nurturing Growth through Pruning

In the dense forests, trees sometimes grow excessively, hindering each other's growth or causing nutrient imbalances within individual trees. To combat this, Hinok partners with the Jeju Plant Research Institute to implement 'pruning practices,' ensuring a harmonious ecosystem. By sourcing naturally fallen Hinoki branches from these efforts, we sustainably supply our raw ingredients.

02

Ingredient Study and Our Extraction Method

To unlock the full potential of Hinoki, we conduct systematic research in our in-house laboratory nestled beneath the majestic Hallasan. Collaborating with the Natural Materials Application Research Institute, we execute comprehensive studies with each harvest, ensuring optimal efficacy. Our extraction process utilizes a gentle steam distillation method that only takes up for two hours, preserving the natural essence of the leaves and stems, without any additional chemical treatments.

03

Vegan-Certified Manufacturing at the Jeju Plant

As Hinoki Cypress Extract may contain natural impurities, we employ the Oxygen Refreshing technique, infusing oxygen from Jeju's pristine air into the extract. Conducted at our plant certified by Éve Vegan, a French certification specialized in the conformity of vegan products, this specialized process is free of chemicals and ensures a refreshing and clean Hinoki experience.

04

Back to our mother nature

After extracting Hinoki Cypress Extract, the remaining branches, leaves, and stems undergo fermentation and are reused as compost to enrich the forest soil.

Meet our products

  • Hand & Body

  • Home Care Spray

  • Laundry

Hinok supports "eco mode" to reduce carbon emissions.